Effie Xin is a graduate of the Shanghai University of Finance and Economics, and holds a masters degree in business administration from the Schulich School of Business, York University in Canada. She is managing partner of EY APAC FinTech and Innovation Financial Services, and EY Greater China Financial Services Advisory. She is a fellow of the Chinese Institute of Certified Public Accountants, and a Certified Management Accountant (CA).
With more than 20 years of experience in the financial sector, she heads up a team of advisory professionals to provide an integrated service in risk and business management, covering a broad spectrum of work including strategy, transformation, risk management, performance improvement and information technology. She develops and leads the team in offering comprehensive and customised business solutions to various financial institutions and helps them drive growth and meet challenges in a competitive landscape.
Ms Xin is one of the leading partners in developing EY APAC FinTech and Innovation financial services and has built a dedicated FinTech expert team in China which specialises in deploying Big Data, AI, blockchain, RPA and digital technologies into the business processes of financial institutions, such as marketing, risk control and operation, aimed at improving their business efficiency, operational costs and risks. With extensive understanding and experience with financial business, she has led a good number of innovative projects to fit cutting edge technologies for each business demand, and successfully helped financial institutions to improve innovation capabilities and competitiveness.